GamCom.
A social community platform built for gamers
Background
GamCom. is a passion project.
As both a gamer and designer, this felt like the perfect venture into the gaming industry. GamCom. is a fresh communication platform for gamers, connecting with others, getting updates on favorite games and streamers, and finding new players for competitive or casual gaming.
The Challenge
How can we facilitate connections among gamers beyond video gaming platforms?
While creating a versatile platform that accommodates the varied interests of gamers, from competitive matchmaking to casual community building.
Research
Competitive analysis of GamerLink, E-Pal, Discord, Twitch, and Reddit, paired with a user survey of 15 participants.
Safety issues in large servers
Overflowing and distracting
Limited features
User Survey Insights
- Most participants spend 10+ hours per week gaming
- Majority want to connect with other gamers
- Top motivation: finding players for competitive or casual gaming
Design Principles
Building Structure
Clarity and consistency throughout, every screen follows predictable patterns so users always know where they are.
Design for Flexibility
Accommodate differences in users and preferences, competitive players and casual gamers should both feel at home.
Uncluttered Sophisticated
Fun, neat, clear, and concise, with no visual noise competing with the content that matters.
Visual Identity
Dark mode by default, built for long sessions.
Users spend 10+ hours on screen weekly, so dark mode reduces eye strain. Shades of blue convey trust and dependability, white and grey keep things simple, and a bright purple accent sparks imagination and loyalty.
Final Experience
Four main tabs organized around how gamers actually connect, communicate, and consume content.
Reflections
Gaming is now social, commercial, and competitive, and design needs to keep up.
The key lesson: excessive clutter and advertising plague most gaming apps. Keeping the design clean and trust-building was the core differentiator, a platform that respects the user's time and attention, not one that fights for it.